About Us

I was inspired by the lack of choice for good quality hair accessory that is pretty and does not pull or snag the hair.  I left my corporate job in financial services and started making elastic hair ties for my daughter and myself from our guest room in 2014. 

Fast forward over the years, we have grown organically and expanded our product range massively.  Our products are now stocked in over 75 retailers across the UK, including custom designed collections for Jigsaw Ladies, Jigsaw Junior, and OASIS.  You can also find our products internationally in Paris, Spain, Switzerland, Belgium and Istanbul.

 We are very lucky to be working with amazing people who share the same passion for adorable accessories and gifts for girls. It's been an amazing journey so far.  I hope to be an inspiration to all mums who have a great idea, to give it a go and not look back!  Thank you to all our loyal customers. You have made this dream possible. 


Christine x